Billboards: anti-haiku

by adamaphar

Billboard advertising is like anti-Haiku. In a short phrase or two, it expresses much. It is subtle, though. It does not tell you that you desire consumption, but presents consumption in such a way that you desire it. I think maybe I will see if I can collect a few. But here is one I saw for the Burlington Coat Factory:

“I’m classically handsome.”
Style says it all.’

I especially love the wonderful ambiguity of “style” and “all.” It could mean that this particular style says all that needs to be said about you being classically handsome. Or it could mean that style, in the abstract, is all that can be said. In other words: you are your style.

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